The Difference Between Customer Retention and Customer Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, explores the difference between customer retention and customer loyalty. You'll also learn why strategies for customer retention and customer loyalty require different approaches.
The Difference Between Customer Retention and Customer Churn
In this clip, Allison Hartsoe, CEO of Ambition Data, dives into the formulas behind customer retention and churn rate.You'll learn why brands should be focusing on retention rather than churn. Allison also shares her thoughts about why it's not realistic for brands to expect a 0% churn rate.
How to Increase Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, explores different ways to increase customer retention. She also explains why ecommerce brands can use customer data to their advantage when looking at strategies to increase customer retention.
A Good Example of Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, explores why Starbucks is so good at getting customers to come back over and over again. Not surprisingly, customer data plays a huge role in the customer retention success that Starbucks benefits from today.
What is Customer Acquisition Cost?
In this clip, Allison Hartsoe, CEO of Ambition Data, covers customer acquisition cost (CAC), its formula, and the impact it has on your business.
Customer Acquisition: How Much Should You Spend?
In this clip, Allison Hartsoe, CEO of Ambition Data, shows you the average cost of customer acquisition across multiple industries. You'll also learn a good rule-of-thumb to follow when determining if you're spending too much or too little on customer acquisition.
What is the CAC to CLV Ratio? And Why's It So Important?
In this clip, Allison Hartsoe, CEO of Ambition Data, shows you what a healthy CAC:CLV ratio looks like and why that matters for brands. By looking at the CAC:CLV ratio you can get a good sense of how your business is performing over time.
How to Increase Customer Retention with the Rubano CIP
In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through the way that we at Ambition Data approach customer retention in our new customer intelligence platform, Rubano. You'll see the different ways that Rubano can be used to segment at-risk customers and reach them with timely messaging to increase retention.
What are Customer Acquisition Channels?
In this clip, Allison Hartsoe, CEO of Ambition Data, explores why it's important to look at customer acquisition costs across all of your marketing channels. You'll learn about the different channels that your customers are coming from like direct, organic, social, paid search, and more.
How to Conquer Campaign Tracking
In this clip, Allison Hartsoe, CEO of Ambition Data, shows viewers how campaign codes can give brands complete visibility into the customer acquisition journey and purchase attribution.
How to Reduce Customer Acquisition Cost
In this clip, Allison shows you different ways to reduce customer acquisition costs using the CAC to CLV ratio.
What is a Good Customer Acquisition Strategy?
In this clip, Allison explores how brands can use the CAC:CLV ratio to understand the health of their customer acquisition strategy.
How to Use the Customer Segmentation Pyramid
Learn about the 4 tiers of CLV-driven customer segmentation in the customer segmentation pyramid and how companies can use CLV and customer health to identify, categorize, and segment their customers.
How can Customer Segmentation Help You?
In this clip, Allison Hartsoe, CEO of Ambition Data, covers the benefits of customer segmentation and segmenting customers by CLV.
How Electronic Arts Reduced Customer Acquisition Costs Using CLV (Customer Lifetime Value)
In this clip, Allison shares a clip from her podcast with Zack Anderson, Chief Analytics Officer at Electronic Arts. In this short clip, you'll hear about the way that Electronic Arts was able to reduce customer acquisition costs using the CAC:CLV ratio.
Four Flavors of Customer Loyalty
Wharton Professor Peter Fader dives into customer loyalty in the Accelerator.
Two Fantastic Examples of Customer Segmentation
In this clip, Allison Hartsoe, CEO of Ambition Data, shows you two real-world examples of customer segmentation from the banking industry and the ecommerce industry.
What is Customer Lifetime Value (CLV)?
In this video you’ll learn about the key differences between CLV and recency frequency modelling, why there’s no single right way to measure CLV for every company, the different components of the CLV formula, and more.
Five Steps to Follow for Effective Customer Segmentation
In this clip, Allison Hartsoe, CEO of Ambition Data, covers the 5 steps that companies should follow for effective customer segmentation.
How to Segment Customers with Rubano
Allison Hartsoe, CEO of Ambition Data, walks viewers through a few different customer segmentation features in our new software, Rubano. You’ll see how Rubano can be used to segment customers by Customer Lifetime Value (CLV or LTV) in order to drive more revenue for your brand.