Resilience: How E-Commerce Brands Win Customers For Life
This guide was written to teach e-commerce and direct-to-consumer brands how to unlock their customer data to drive more revenue.
Topics Covered
Customer Segmentation
Learn how to properly categorize your customers to give your data-science and marketing teams the capacity to properly engage your customer base.
Customer Acquisition
Learn how to identify high-quality customers and create a more cost-effective approach to customer acquisition.
Customer Retention
Learn about customer retention tactics that you can use to get customers to make early, repeat purchases to drive more revenue for your brand.
Customer Loyalty
Learn how emotional hooks enable customers to bond with brands so that your company can capture high-quality, loyal customers for life.
Resilience:
An eLearning Series For Ecommerce Brands
1. Proper Customer Segmentation
3. Build Customer Retention
2. Find the Right Customers
4. Go From Retention to Loyalty
The Age of Customer Equity Reference Material
Is your company Listening, Learning, or Leading? As referenced in my book these episodes provide additional insights into what is necessary to move up the customer-centric maturity curve.