What Kind of Customer Loyalty Program is Right for Your Brand?
In this clip, Allison Hartsoe, CEO of Ambition Data, outlines the 4 basic types of customer loyalty programs. You’ll learn about different customer loyalty programs and why high value customers should have different loyalty programs than all other customers.
How Customer Loyalty Goes Beyond Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, explores the customer decision journey and the point at which customers transition into the loyalty loop. The customer loyalty loop is a process that eliminates the consideration and evaluation stages in the customer journey. In the customer loyalty loop, customers no longer look for other competitors to buy from and become loyal to your brand.
The Difference Between Customer Loyalty and Brand Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, explains why customer loyalty differs from brand loyalty. While customer loyalty is transactional, brand loyalty doesn't require any purchases.
Customer Satisfaction and Customer Loyalty - What's the Difference?
In this clip, Allison Hartsoe, CEO of Ambition Data, explores the relationship between customer loyalty and customer satisfaction. You'll learn all about Net Promoter Score (NPS) and how it can be used to measure customer satisfaction.
What is Customer Segmentation?
In this clip from the first video in Resilience: An Elearning Series For Ecommerce Brands In 2021, Allison covers the basic components of customer segmentation. Learn how companies can categorize and segment their customers by attributes such as demographics, psychographics, purchase patterns, geography, and more.
How to Measure Customer Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, explores some different ways that brands can measure customer loyalty. While growth in Customer Lifetime Value (CLV) and Net Promoter Score are traditional ways to measure customer loyalty, Allison explains why brands should look at trend-able metrics that are unique to the brand to better assess customer loyalty.
How Discounts Impact Customer Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through her Discounting Framework. You'll learn why data maturity and consumer demand are the key variables when considering the discounts you're offering customers.
Why is Starbucks' Customer Loyalty Program so Successful?
In this clip, Allison Hartsoe, CEO of Ambition Data, explores why Starbucks' app is such a strong example of a successful customer loyalty program. Starbucks makes excellent use of gamification, special offers, good UX design, mobile-pay, and more in their app as a way to increase customer loyalty.
Why is Customer Retention Important?
In this clip from the third video in Resilience: An Elearning Series For Ecommerce Brands In 2021, Allison shows you why one-and-done customers are a big problem for businesses of all kinds.
How to Calculate Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through the customer retention formula. She also explains what a good customer retention rate looks like for brands.
The Difference Between Customer Retention and Customer Loyalty
In this clip, Allison Hartsoe, CEO of Ambition Data, explores the difference between customer retention and customer loyalty. You'll also learn why strategies for customer retention and customer loyalty require different approaches.
The Difference Between Customer Retention and Customer Churn
In this clip, Allison Hartsoe, CEO of Ambition Data, dives into the formulas behind customer retention and churn rate.You'll learn why brands should be focusing on retention rather than churn. Allison also shares her thoughts about why it's not realistic for brands to expect a 0% churn rate.
How to Increase Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, explores different ways to increase customer retention. She also explains why ecommerce brands can use customer data to their advantage when looking at strategies to increase customer retention.
A Good Example of Customer Retention
In this clip, Allison Hartsoe, CEO of Ambition Data, explores why Starbucks is so good at getting customers to come back over and over again. Not surprisingly, customer data plays a huge role in the customer retention success that Starbucks benefits from today.
What is Customer Acquisition Cost?
In this clip, Allison Hartsoe, CEO of Ambition Data, covers customer acquisition cost (CAC), its formula, and the impact it has on your business.
Customer Acquisition: How Much Should You Spend?
In this clip, Allison Hartsoe, CEO of Ambition Data, shows you the average cost of customer acquisition across multiple industries. You'll also learn a good rule-of-thumb to follow when determining if you're spending too much or too little on customer acquisition.
What is the CAC to CLV Ratio? And Why's It So Important?
In this clip, Allison Hartsoe, CEO of Ambition Data, shows you what a healthy CAC:CLV ratio looks like and why that matters for brands. By looking at the CAC:CLV ratio you can get a good sense of how your business is performing over time.
How to Increase Customer Retention with the Rubano CIP
In this clip, Allison Hartsoe, CEO of Ambition Data, walks viewers through the way that we at Ambition Data approach customer retention in our new customer intelligence platform, Rubano. You'll see the different ways that Rubano can be used to segment at-risk customers and reach them with timely messaging to increase retention.
What are Customer Acquisition Channels?
In this clip, Allison Hartsoe, CEO of Ambition Data, explores why it's important to look at customer acquisition costs across all of your marketing channels. You'll learn about the different channels that your customers are coming from like direct, organic, social, paid search, and more.
How to Conquer Campaign Tracking
In this clip, Allison Hartsoe, CEO of Ambition Data, shows viewers how campaign codes can give brands complete visibility into the customer acquisition journey and purchase attribution.