How to Conquer Campaign Tracking
In this clip from our eLearning series, Allison shows viewers how campaign codes can give brands complete visibility into the customer acquisition journey and purchase attribution.
What are campaign codes?
Campaign codes are a great way to boost the value of your customer data. For example, you can use campaign codes to track how certain customers are acquired, when they are acquired, and under what circumstances they are acquired. Similar to marketing channels, campaign codes give brands better visibility into campaign tracking. You might have heard the term UTM, or UTM parameter to describe suffixes that you can include in a URL for better campaign tracking. The most common ones are Campaign Source, Campaign Medium, or Campaign Name. All of these can help you track the success of your digital or social media campaigns.
Why is campaign name important?
The campaign name is one of the most powerful and underused feature in campaign names. For instance, in the example below the campaign names are broken down between acquisition, retention, and awareness. Additional information is also coupled in the campaign name like geolocation and product. All of this information at the campaign name level can allow you to get a sense of how your customer journey is shaping up, if you are bringing customers in through acquisition efforts or retention efforts, or the types of products that people buy from acquisition or retention efforts. In conclusion, don't underestimate the power that the campaign name has when it comes to campaign tracking.