Exploring The Future Of Business Metrics & Why They Matter
Jim Deiotte and Allison Hartsoe explore the new business metrics that companies and stakeholders are putting greater focus on in this clip from Episode 129 of the Customer Equity Accelerator Podcast.
The Shift Toward Environment, Social, & Governance Reporting - What Is It & Why Does It Matter?
Jim Deiotte, Executive Director of the Master of Professional Accountancy program at the University of California San Diego, Rady School of Management and Allison Hartsoe explore what ESG reporting is and why it matters in this clip from Episode 129 of the Customer Equity Accelerator Podcast.
The Social Dilemma - How Companies Use Our Data To Manipulate Us
Richard S. Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google and Allison Hartsoe explore the implications of consumer access to "free" online tools and platforms. They also explore the way that our data is being used for more than just selling us goods and services.
Exploring Digital Fiduciaries: Who Should You Trust Your Data With?
Where should you place your trust when it comes to your data? Some people point to modern technologies like the blockchain, others to data protection laws and privacy safeguards. But in this clip you'll learn how a concept pioneered in the middle ages might be the solution.
Customer Data Vs. User Data - How The World's Biggest Online Companies Value Your Data
Richard S. Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google and Allison Hartsoe explore the difference between customers and user in this clip.
Why Is Data So Valuable? Exploring The Non-Rivalrous Nature Of Data
Richard S. Whitt, President of GLIA Foundation and former Corporate Director of Strategic Initiatives at Google and Allison Hartsoe explore the unique characteristics of data in this clip.
Where Should You Start On Your Customer Data Journey?
Moira McKenna, VP of Business Development & Customer Success at Throtle.io and Allison Hartsoe, CEO of Ambition Data discuss how companies and brands should start their data journey in this clip from Episode 127 of the Customer Equity Accelerator Podcast titled Getting To Know Your Customers.
Is Your Company "Getting It Right" When It Comes To Customer Data?
Moira McKenna, VP of Business Development & Customer Success at Throtle.io and Allison Hartsoe explore good and bad examples of customer data management in this clip from Episode 127 of the Customer Equity Accelerator Podcast titled Getting To Know Your Customers.
Everything Has Changed - Reshaping The Retail Experience For The Digital World
Brand leadership expert Denise Lee Yohn joins Allison Hartsoe to discuss the changes that retail has undergone during the pandemic in this clip from Episode 126 of the Customer Equity Accelerator Podcast.
Brand Leadership Tips & Strategies That You Need To Know To Be A Great Brand Leader
Brand leadership expert Denise Lee Yohn joins Allison Hartsoe to share the tips and strategies for great brand leadership in this clip from Episode 126 of the Customer Equity Accelerator Podcast.
Is The Employee Experience As Important As The Customer Experience?
Brand leadership expert Denise Lee Yohn joins Allison Hartsoe to discuss the importance and challenges of employee experience in this clip from Episode 126 of the Customer Equity Accelerator Podcast.
Ambition Data CEO Named Top 10 Most Impactful Women in Technology
Ambition Data CEO Named Top 10 Most Impactful Women in Technology
Measuring Momentum for Business Growth in the Digital World
Mike Berland, Founder of Decode_M and author of Maximum Momentum: How to Get It, How to Keep It, sits down with Allison Hartsoe, CEO of Ambition Data to discuss how brands can measure momentum in the digital world in this clip from Episode 125 of the Customer Equity Accelerator podcast.
The 5 Drivers of Momentum That Help Brands Succeed & Politicians Win Elections
Mike Berland, Founder of Decode_M and author of Maximum Momentum: How to Get It, How to Keep It, sits down with Allison Hartsoe, CEO of Ambition Data to discuss the 5 key drivers of momentum in this clip from Episode 125 of the Customer Equity Accelerator podcast.
Understanding Customer Lifetime Value as the Intersection of Marketing, Finance & Customer Loyalty
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss the importance of Customer Lifetime Value (CLV) in marketing and loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Is COVID-19 Impacting Customer Loyalty? Learn the Facts from a Customer Loyalty Professional
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Assets or Liabilities? Learn the Truth Behind Customer Loyalty Programs
Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast.
Should Companies Discount During COVID?
Why should companies care about discounting during COVID? I’ve been thinking a lot about this question. For the first time ever, I saw an 85% off discount in a store that was not closing. Discount sales clearly drive purchase behavior, but they also have negative trade offs.
C-Suite TV Insights Interview
With so much information out there, how do you know you have the right data and are using it properly to ensure your business is using it correctly? If it doesn’t increase your company’s bottom line, then data is useless. Is there a key to unlocking the value of your data?