Allison Hartsoe 9/19/19 Allison Hartsoe 9/19/19

Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)

To push customer experience, I need to know what you're doing right now. This brings in a whole different world of tech.

Claudia Imhoff

Allison Hartsoe 9/12/19 Allison Hartsoe 9/12/19

Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff

To push customer experience, I need to know what you're doing right now. This brings in a whole different world of tech.

Claudia Imhoff

Allison Hartsoe 9/5/19 Allison Hartsoe 9/5/19

Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story

Pause, take a moment and ask, should we target these people? What could go wrong?

Allison Hartsoe

Allison Hartsoe 8/29/19 Allison Hartsoe 8/29/19

Ep. 86 | The Business Roundtable’s New Focus

Classic Wall Street thinking treats the customer as a by-product of store locations and product launches. This is not customer-centric.

Allison Hartsoe

Allison Hartsoe 8/22/19 Allison Hartsoe 8/22/19

Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte

One of the first things we had to do was go evaluate where is all of our customer feedback coming from and what's being done with it?

Amanda Whyte

Allison Hartsoe 8/15/19 Allison Hartsoe 8/15/19

Ep. 84 | Amazon – Customer-Centric Sales Channel

Advertisers on Amazon can target shoppers based on what we've researched, looked at and bought, or not. This rich audience targeting is not available elsewhere and you don't have to be selling on Amazon to use it.

Kiri Masters

Allison Hartsoe 8/8/19 Allison Hartsoe 8/8/19

Ep. 83 | Amazon Prime Day vs Alibaba Singles Day

Alibaba Singles Day sales overwhelmed Amazon Prime Day in only 10 minutes. After 20 minutes it eclipsed Black Friday's sales as well.

Alessandra Bruni

Allison Hartsoe 8/1/19 Allison Hartsoe 8/1/19

Ep. 82 | Quantifying CX with Michael Allenson

You cannot game customer lifetime value the same way net promoter score can be gamed.

Michael Allenson

Allison Hartsoe 7/25/19 Allison Hartsoe 7/25/19

Ep. 81 | Customer Data as an Asset with Doug Laney

It's imperative for companies to treat data as an asset - and it meets the definition of an asset - but accountants don't currently allow it.

Doug Laney

Allison Hartsoe 7/18/19 Allison Hartsoe 7/18/19

Ep. 80 | Customer Trust Through Privacy

Trust is a very human trait.

Aurelie Pols

Allison Hartsoe 7/11/19 Allison Hartsoe 7/11/19

Ep. 79 | Visual Data Disasters with Alberto Cairo

I recommend to people to stop for a second. Think about the nature of the data. More importantly, think about what it is that you want to communicate.

Alberto Cairo

Allison Hartsoe 7/4/19 Allison Hartsoe 7/4/19

Ep. 78 | Learning From Others with Rich Fox

When you boil it down we are all trying to accomplish the same two things: grow revenue and improve margins.

Rich Fox

Allison Hartsoe 6/27/19 Allison Hartsoe 6/27/19

Ep. 77 | Five Questions Marketers Need to Answer

These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company's website to see what kind of data they are capturing.

Allison Hartsoe

Allison Hartsoe 6/20/19 Allison Hartsoe 6/20/19

Ep. 76 | Naked Statistics. A candid book review.

It's true when you put the word "naked" in front of just about anything it becomes exciting.

Allison Hartsoe

Allison Hartsoe 6/13/19 Allison Hartsoe 6/13/19

Ep. 75 | Retail Reimagination with Steve Dennis

You really have to understand the customer's needs and the economics of delivering on them.

Steve Dennis

Allison Hartsoe 6/6/19 Allison Hartsoe 6/6/19

Ep. 74 | Communicate Insights with Kathleen Maley

"Most analysts are trained to communicate the validity of their answer, but your business partner only wants to know what she can do with this information."

Kathleen Maley