AI Business Leaders Workshops
Take action to build a better business today.
AI is not slowing down!
Workshop 101: Foundation
Most people have dabbled with AI by now but few have mastered directing it well. In this section we learn a handy framework to make it your power tool. AI is for everyone and this workshop will open your eyes to what it can (and cannot) do.
Attendees will leave with AI functional prompting skills and the comfort to use them. 90 minutes filled with customized examples and exercises plus takeaway workbook!
Workshop 201: Plan & Build
With a firm understanding of the power of good AI communication at your fingertips, we move into a strategic framework for building. Where is the low-hanging fruit within your company to add new workflows and processes? How can you minimize risk?
Attendees will work together to plan and present AI workflows in a mini “Hackathon”. 90 minutes of interactive learning.
Workshop 301: Automate
Moving on up, now it is time for automating those workflows. Without coding, learn tools and techniques to add the AI Brain to your company workflows.
Attendees will need API account access to plan and implement one AI workflow which is presented to the group. 90 minutes of interactive learning.
Workshop 401: Measure
All along we’ve been working toward what I truly love, measuring the success of your business. If you want to take defensible numbers to the board or further empower your management team, add the customer equity measurement.
This can be added earlier or run as a stand-alone. Requires access to transactional customer data. Due to confidentiality, company environments only. Find out more.
Praise and Reviews
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![Brooks Bell]()
"Few people have the industry experience and data knowledge that Allison Hartsoe has. She gives a master class on how to take your business from product-centric to customer-centric to become (and stay) a successful and sustainable company. "
Brooks Bell, Founder Brooks Bell, Board Member, Serial Entrepreneur
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![Anthony Choe]()
"Allison Hartsoe provides an MBA in customer-centric marketing and company leadership."
Anthony Choe, Founder at Provenance
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![Jaime Colmenares]()
"Allison Hartsoe's experience and expertise shine through in her case studies, interviews, and concepts. "
Jaime Colmenares, currently Head of Analytics / Marketing Intelligence @ Uber, formerly at Airbnb, eBay, and Bain & Company
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![Zachery Anderson]()
"Without knowing who your customers are, what they need, and what they really want it's not worth the exercise or the money. Let Allison show you the customer-centric way."
Zachery Anderson, Chief Data & Analytics Officer at NatWest
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![Gary Angel]()
"If you want to “walk the walk” and not just “talk the talk” of customer centricity, Allison delivers clear, concise, practical advice on every aspect of customer-centric marketing and leadership. She’s the best guide there is for transforming the way you work now."
Gary Angel, CEO, Digital Mortar
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![Bryan Eisenberg]()
"Allison presents a roadmap to aligning your teams, rethinking your customer acquisitions, and leading your company toward a customer-centric one. Allison shares the way. "
Bryan Eisenberg, New York Times bestselling author, Waiting for Your Cat to Bark & Be Like Amazon: Even a Lemonade Stand Can Do It
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![June Dershewitz]()
“Allison Hartsoe delivers a fresh perspective on ways that corporate leaders can listen to and learn from customers.”
June Dershewitz, Data Strategy at Amazon Music and Board Chair at the Digital Analytics Association
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![David Mathison]()
"Allison Hartsoe has delivered the 'go-to' guide on customer-centric marketing and company leadership, showing C-Suite leaders how to use data correctly, and how to listen and learn from customers."
David Mathison: CEO at the CDO Club/CDO Summit
Prior Presentations
Speaking at Michelin’s Global BI Conference on the topic of Customer Centricity