Ep. 69 | How to Set-up a Testing Program
We're digital anthropologists so our job is to discern what people are trying to do. Testing is one way to sort that out.
Loren Hadley
Ep. 68 | Becoming the Data Ambassador
What makes a good data ambassador? Someone who asks a lot of questions and wants to understand how data can help serve the customer.
Megan Kohout
Ep. 67 | Deepening the Customer Experience
At the heart of our company, we care very much about who our customers are, and these are all ways we show them how much we care.
Diane Le
Ep. 66 | The Truth about CDPs with Joe Stanhope
We see the lack of definition around CDPs as a problem. My clients need to know what they're buying.
Joe Stanhope
Ep. 65 | Beyond CDPs: Customer Intelligence
People think that if my product spits out a CLV, it's going to work. But you never know what data it's using. That's dangerous.
Michael Greenberg
Ep. 64 | Classifying CDPs with Jimi Li
There is not a one-size-fits-all CDP solution. Start with your use case to narrow the pack.
Jimi Li
Ep. 63 | Hari Mari’s Valuable Customer Community
There is a healthy argument to be made that if you're just looking at bottom line ROI you won't be a brand for long.
Jeremy Stewart
Ep. 62 | Cultivating Customers with Elea Feit
We're trying to build a relationship with a customer on a 1:1 level - just like the real world.
Elea Feit
Ep. 61 | Big Ideas for Retailers from eTail West
Once you hit the level of trusted advisor, you are in the breakaway pack.
Allison Hartsoe
EP. 60 | Smart Technologies from eTail West
There were 161 vendors at eTail West and they were all saying almost the same thing.
Allison Hartsoe
Ep. 59 | Managing Up with Michelle Rovner
I don't want to just complete a task. I want to contribute.
Michelle Rovner
Ep. 58 | Budgeting for Data Science Projects
If you want to do something transformative and new, there's no other way. You have to put skin in the game.
Jose Murillo
Ep. 57 | Measure What Matters by John Doerr
Yes, it is really powerful to run by OKRs - especially when these OKRs acknowledge the power of the customer.
Allison Hartsoe
Ep. 56 | 3 Marketing Myths with Steven Sashen
There are no best practices. What works for one person may not work for you.
Steven Sashen
Ep. 55 | Martech Predictions with Scott Brinker
The big challenge for marketers is the speed of change - how do we keep up?
Scott Brinker
Ep. 54 | 2019 Predictions Show with Dan McCarthy
We're starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions.
Dan McCarthy
Ep. 53 | 2019 Customer-Centric Marketing Predictions
That's why CLV-driven marketing is so powerful: it helps us weigh choices by the opportunity cost instead of opinion.
Allison Hartsoe
Ep. 52 | Holiday Break Message Allison Hartsoe
Happy Holidays! Together let's make a New Year's Resolution in 2019 to customer centricity and Customer Lifetime Value.
Allison Hartsoe
Ep. 51 | 2018 CEA Show Directory
Marketing with CLV is not magic. It's just a very specific journey that you can follow to get results.
Allison Hartsoe
Ep. 50 | Digital Evolution of Fashion and Beauty
Modern luxury brands are not afraid of scaring their loyal customers. They go all in on digital.
Jill Manhoff