Ep. 49 | New Retailers’ Customer Analytics Strategies
Deep, comprehensive customer knowledge should be your #1 priority.
Allison Hartsoe
Ep. 48 | Old vs New Retail with Ed Kleban
What we run through the pipes and tubes matters.
Ed Kleban
Ep. 47 | Black Friday with Pete Fader
Black Friday is the day when you identify your worst customers and treat them like royalty.
Peter Fader
Ep. 46 | Measuring Offline Customer Experiences
Loyalty programs are not making it into the offline experience nearly enough.
Gary Angel
Ep. 45 | Activating CLV Marketing at The Bouqs
There's more financial opportunity in the 26% to 85% of the customer base. This is why it's a big focus of ours.
Phil Irvine
Ep. 44 | Generating Quality Customers
Our brand is about feminine strength, inspiration and joy. Our target demo was coming but so were women who were a lot older.
Kate Fernandez
Ep. 43 | The Customer Revolution is Here
It's not 1980, it's the 21st century; and connecting well with the right customers matters more to than ever before.
Allison Hartsoe
Ep. 40 | Customer-Centric Research with EA
Diversity is slicing customer-centric research by behavior, attitude and motivation.
Jody Antypas, EA
Ep. 39 | Investing in your Customers
Equity isn't about a transaction, it is about customers being more valuable down the road.
Michael Schrage
