Should Companies Discount During COVID?
Why should companies care about discounting during COVID? I’ve been thinking a lot about this question. For the first time ever, I saw an 85% off discount in a store that was not closing. Discount sales clearly drive purchase behavior, but they also have negative trade offs.
What to Listen for at Adobe's Conference - March 23, 2018
For those of us who started going to the Omniture SiteCatalyst events way back in Utah, it's been a strange ride to see how this conference has changed. Originally the focus was on how analytics help you do more with the SiteCatalyst tool.
It's Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open
It's Time to Accelerate - Customer Centricity Conference 2018 Registration Now Open
