Ep. 126 | The New Normal For Retail with Denise Lee Yohn
I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision.
Denise Lee Yohn
Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M
There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact.
Mike Berland
Ep. 121 | How Loyalty Programs Accelerate Recovery
"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."
Len Llaguno
Ep 120 | Should you discount during COVID?
"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."
Allison Hartsoe
Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift
Thank you' gifts have risen 71% in last 2 weeks benefiting IT staff, teachers, employees, nurses and doctors.
Monika Kochhar
Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn
Look at ecommerce in steps. Can I convert on any device? Then can I touch it, feel it, smell it?
Gary Penn
Ep. 81 | Customer Data as an Asset with Doug Laney
It's imperative for companies to treat data as an asset - and it meets the definition of an asset - but accountants don't currently allow it.
Doug Laney
Ep. 77 | Five Questions Marketers Need to Answer
These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company's website to see what kind of data they are capturing.
Allison Hartsoe
Ep. 75 | Retail Reimagination with Steve Dennis
You really have to understand the customer's needs and the economics of delivering on them.
Steve Dennis
Ep. 67 | Deepening the Customer Experience
At the heart of our company, we care very much about who our customers are, and these are all ways we show them how much we care.
Diane Le
Ep. 63 | Hari Mari’s Valuable Customer Community
There is a healthy argument to be made that if you're just looking at bottom line ROI you won't be a brand for long.
Jeremy Stewart
Ep. 57 | Measure What Matters by John Doerr
Yes, it is really powerful to run by OKRs - especially when these OKRs acknowledge the power of the customer.
Allison Hartsoe
Ep. 45 | Activating CLV Marketing at The Bouqs
There's more financial opportunity in the 26% to 85% of the customer base. This is why it's a big focus of ours.
Phil Irvine
Ep. 44 | Generating Quality Customers
Our brand is about feminine strength, inspiration and joy. Our target demo was coming but so were women who were a lot older.
Kate Fernandez
Ep. 43 | The Customer Revolution is Here
It's not 1980, it's the 21st century; and connecting well with the right customers matters more to than ever before.
Allison Hartsoe
Ep. 39 | Investing in your Customers
Equity isn't about a transaction, it is about customers being more valuable down the road.
Michael Schrage
