Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
Actionable insights spring from high quality technology.
Allison Hartsoe
Ep 115 | How to Build a Cost-Effective Customer-Centric Technology Stack
Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement.
Tisson Mathew
Ep. 103 | Customer Tribes with Tim Ash
Have a point of view, a voice, an editorial stance. Authenticity is a huge advantage.
Tim Ash
Ep. 101 | Customer-centric growth with NakedWines.com
A test and learn culture is critical to customer-centric success.
Greg Banbury
Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn
Look at ecommerce in steps. Can I convert on any device? Then can I touch it, feel it, smell it?
Gary Penn
Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)
To push customer experience, I need to know what you're doing right now. This brings in a whole different world of tech.
Claudia Imhoff
Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff
To push customer experience, I need to know what you're doing right now. This brings in a whole different world of tech.
Claudia Imhoff
Ep. 77 | Five Questions Marketers Need to Answer
These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company's website to see what kind of data they are capturing.
Allison Hartsoe
Ep. 73 | The Evolution of Marketing Analytics
As the web analytics industry grew up, we discovered people who had been doing marketing analysis for generations.
Jim Sterne
Ep. 65 | Beyond CDPs: Customer Intelligence
People think that if my product spits out a CLV, it's going to work. But you never know what data it's using. That's dangerous.
Michael Greenberg
Ep. 61 | Big Ideas for Retailers from eTail West
Once you hit the level of trusted advisor, you are in the breakaway pack.
Allison Hartsoe
EP. 60 | Smart Technologies from eTail West
There were 161 vendors at eTail West and they were all saying almost the same thing.
Allison Hartsoe
Ep. 54 | 2019 Predictions Show with Dan McCarthy
We're starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions.
Dan McCarthy
Ep. 53 | 2019 Customer-Centric Marketing Predictions
That's why CLV-driven marketing is so powerful: it helps us weigh choices by the opportunity cost instead of opinion.
Allison Hartsoe
Ep. 46 | Measuring Offline Customer Experiences
Loyalty programs are not making it into the offline experience nearly enough.
Gary Angel
