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AllisonHartsoe
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AllisonHartsoe
AllisonHartsoe
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About
FAQ
AI Workshops
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Home
About
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AI Workshops
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Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe
Allison Hartsoe 7/30/20 Allison Hartsoe 7/30/20

Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe

"Generally speaking, what you don’t know that someone else knows about you can be very powerful."

Max Kirby

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Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership
Allison Hartsoe 11/14/19 Allison Hartsoe 11/14/19

Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

We are not overly attached to any one idea or product. We continuously solve for the customer need, while remaining platform and technology agnostic.

Sumantro 'Sumo' Das

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Ep. 74 | Communicate Insights with Kathleen Maley
Allison Hartsoe 6/6/19 Allison Hartsoe 6/6/19

Ep. 74 | Communicate Insights with Kathleen Maley

"Most analysts are trained to communicate the validity of their answer, but your business partner only wants to know what she can do with this information."

Kathleen Maley

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Ep. 73 | The Evolution of Marketing Analytics
Allison Hartsoe 5/30/19 Allison Hartsoe 5/30/19

Ep. 73 | The Evolution of Marketing Analytics

As the web analytics industry grew up, we discovered people who had been doing marketing analysis for generations.

Jim Sterne

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Ep. 56 | 3 Marketing Myths with Steven Sashen
Allison Hartsoe 1/31/19 Allison Hartsoe 1/31/19

Ep. 56 | 3 Marketing Myths with Steven Sashen

There are no best practices. What works for one person may not work for you.

Steven Sashen

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Ep. 45 | Activating CLV Marketing at The Bouqs
Allison Hartsoe 11/1/18 Allison Hartsoe 11/1/18

Ep. 45 | Activating CLV Marketing at The Bouqs

There's more financial opportunity in the 26% to 85% of the customer base. This is why it's a big focus of ours.

Phil Irvine

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Ep. 38 | Implementing CLV with Jordan Elkind Part 2
Allison Hartsoe 9/13/18 Allison Hartsoe 9/13/18

Ep. 38 | Implementing CLV with Jordan Elkind Part 2

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Ep. 37 | Implementing CLV with Jordan Elkind Part 1
Allison Hartsoe 9/6/18 Allison Hartsoe 9/6/18

Ep. 37 | Implementing CLV with Jordan Elkind Part 1

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Ep. 26 | Secrets of Today’s Marketing Leaders
Allison Hartsoe 6/20/18 Allison Hartsoe 6/20/18

Ep. 26 | Secrets of Today’s Marketing Leaders

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Ep. 21 | Arming the Front Lines with Bob McKinney
Allison Hartsoe 5/16/18 Allison Hartsoe 5/16/18

Ep. 21 | Arming the Front Lines with Bob McKinney

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Ep. 17 | The Future of MarTech with Joe Stanhope
Allison Hartsoe 4/18/18 Allison Hartsoe 4/18/18

Ep. 17 | The Future of MarTech with Joe Stanhope

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Ep. 9 | 4 Steps to CLV Marketing with Peter Fader
Allison Hartsoe 2/22/18 Allison Hartsoe 2/22/18

Ep. 9 | 4 Steps to CLV Marketing with Peter Fader

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