Allison Hartsoe 9/10/20 Allison Hartsoe 9/10/20

Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

"Trust builds loyalty and loyalty builds customer lifetime value."

Jeff Nemeth

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Ep. 121 | How Loyalty Programs Accelerate Recovery

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."

Len Llaguno

Allison Hartsoe 8/13/20 Allison Hartsoe 8/13/20

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."

Allison Hartsoe

Allison Hartsoe 3/26/20 Allison Hartsoe 3/26/20

Thank you' gifts have risen 71% in last 2 weeks benefiting IT staff, teachers, employees, nurses and doctors.

Monika Kochhar

Allison Hartsoe 12/13/18 Allison Hartsoe 12/13/18

Modern luxury brands are not afraid of scaring their loyal customers. They go all in on digital.

Jill Manhoff

Allison Hartsoe 3/26/18 Allison Hartsoe 3/26/18