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AllisonHartsoe
AllisonHartsoe
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AI Workshops
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Home
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AI Workshops
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Ep. 129 | Next Generation Business Metrics with Jim Deiotte
Customer Value Allison Hartsoe 12/17/20 Customer Value Allison Hartsoe 12/17/20

Ep. 129 | Next Generation Business Metrics with Jim Deiotte

I just don’t think enough time has been spent with customers and understanding the value that they can confer. And with the flow of data that’s happening out there right now I think you can really solidify and prove greater portions of value on your customer relationships.

Jim Deiotte

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Ep. 127 | Getting To Know Your Customers with Moira McKenna
Technology Allison Hartsoe 11/19/20 Technology Allison Hartsoe 11/19/20

Ep. 127 | Getting To Know Your Customers with Moira McKenna

There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well.

Moira McKenna

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Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe
Allison Hartsoe 7/30/20 Allison Hartsoe 7/30/20

Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe

"Generally speaking, what you don’t know that someone else knows about you can be very powerful."

Max Kirby

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Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
Allison Hartsoe 6/18/20 Allison Hartsoe 6/18/20

Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

Actionable insights spring from high quality technology.

Allison Hartsoe

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Ep 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
Allison Hartsoe 5/21/20 Allison Hartsoe 5/21/20

Ep 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data.

Dave Mathison

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Ep. 112 | How to manage through the COVID-19 crisis
Allison Hartsoe 4/23/20 Allison Hartsoe 4/23/20

Ep. 112 | How to manage through the COVID-19 crisis

The COVID-19 crisis can be an opportunity to emerge as a better business.


Gregory Shephard

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Ep. 111 | How to Grow Your Business Using a North Star
Allison Hartsoe 4/21/20 Allison Hartsoe 4/21/20

Ep. 111 | How to Grow Your Business Using a North Star

There is no reason to accept a 90% failure rate among entrepreneurs.

Gregory Shephard

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Ep. 108 | Customer-centric Culture Transformation with Dr. Rachel Headley
Allison Hartsoe 3/12/20 Allison Hartsoe 3/12/20

Ep. 108 | Customer-centric Culture Transformation with Dr. Rachel Headley

If you think change is just going to suck for three years then you need to update your transformation model.

Dr. Rachel Headley

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Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers
Allison Hartsoe 1/30/20 Allison Hartsoe 1/30/20

Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers

Analysts don't get the credit for the amount of work and insights to empower business leaders. This is a crucial part of our ecommerce team.

Calvin Lammers

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Ep. 104 | 2020 Customer-Centric Predictions
Allison Hartsoe 1/16/20 Allison Hartsoe 1/16/20

Ep. 104 | 2020 Customer-Centric Predictions

"There's no better way to accelerate than through the deep understanding of your customer base."

Allison Hartsoe

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Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership
Allison Hartsoe 11/14/19 Allison Hartsoe 11/14/19

Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership

We are not overly attached to any one idea or product. We continuously solve for the customer need, while remaining platform and technology agnostic.

Sumantro 'Sumo' Das

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Ep. 78 | Learning From Others with Rich Fox
Allison Hartsoe 7/4/19 Allison Hartsoe 7/4/19

Ep. 78 | Learning From Others with Rich Fox

When you boil it down we are all trying to accomplish the same two things: grow revenue and improve margins.

Rich Fox

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Ep. 76 | Naked Statistics. A candid book review.
Allison Hartsoe 6/20/19 Allison Hartsoe 6/20/19

Ep. 76 | Naked Statistics. A candid book review.

It's true when you put the word "naked" in front of just about anything it becomes exciting.

Allison Hartsoe

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Ep. 75 | Retail Reimagination with Steve Dennis
Allison Hartsoe 6/13/19 Allison Hartsoe 6/13/19

Ep. 75 | Retail Reimagination with Steve Dennis

You really have to understand the customer's needs and the economics of delivering on them.

Steve Dennis

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Ep. 74 | Communicate Insights with Kathleen Maley
Allison Hartsoe 6/6/19 Allison Hartsoe 6/6/19

Ep. 74 | Communicate Insights with Kathleen Maley

"Most analysts are trained to communicate the validity of their answer, but your business partner only wants to know what she can do with this information."

Kathleen Maley

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Ep. 68 | Becoming the Data Ambassador
Allison Hartsoe 4/25/19 Allison Hartsoe 4/25/19

Ep. 68 | Becoming the Data Ambassador

What makes a good data ambassador? Someone who asks a lot of questions and wants to understand how data can help serve the customer.

Megan Kohout

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Ep. 59 | Managing Up with Michelle Rovner
Allison Hartsoe 2/21/19 Allison Hartsoe 2/21/19

Ep. 59 | Managing Up with Michelle Rovner

I don't want to just complete a task. I want to contribute.

Michelle Rovner

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Ep. 55 | Martech Predictions with Scott Brinker
Allison Hartsoe 1/24/19 Allison Hartsoe 1/24/19

Ep. 55 | Martech Predictions with Scott Brinker

The big challenge for marketers is the speed of change - how do we keep up?

Scott Brinker

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Ep. 51 | 2018 CEA Show Directory
Allison Hartsoe 12/20/18 Allison Hartsoe 12/20/18

Ep. 51 | 2018 CEA Show Directory

Marketing with CLV is not magic. It's just a very specific journey that you can follow to get results.

Allison Hartsoe

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Ep. 50 | Digital Evolution of Fashion and Beauty
Allison Hartsoe 12/13/18 Allison Hartsoe 12/13/18

Ep. 50 | Digital Evolution of Fashion and Beauty

Modern luxury brands are not afraid of scaring their loyal customers. They go all in on digital.

Jill Manhoff

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