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AllisonHartsoe
AllisonHartsoe
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Home
About
FAQ
AI Workshops
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Ep. 126 | The New Normal For Retail with Denise Lee Yohn
Customer Value Allison Hartsoe 11/5/20 Customer Value Allison Hartsoe 11/5/20

Ep. 126 | The New Normal For Retail with Denise Lee Yohn

I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision.

Denise Lee Yohn

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Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M
Allison Hartsoe 10/22/20 Allison Hartsoe 10/22/20

Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M

There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact.

Mike Berland

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Ep 120 | Should you discount during COVID?
Allison Hartsoe 8/13/20 Allison Hartsoe 8/13/20

Ep 120 | Should you discount during COVID?

"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."


Allison Hartsoe

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Ep 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
Allison Hartsoe 5/21/20 Allison Hartsoe 5/21/20

Ep 114 | The Rise of the New C-levels with Dave Mathison from CDO Club

What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data.

Dave Mathison

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Ep. 112 | How to manage through the COVID-19 crisis
Allison Hartsoe 4/23/20 Allison Hartsoe 4/23/20

Ep. 112 | How to manage through the COVID-19 crisis

The COVID-19 crisis can be an opportunity to emerge as a better business.


Gregory Shephard

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Ep. 111 | How to Grow Your Business Using a North Star
Allison Hartsoe 4/21/20 Allison Hartsoe 4/21/20

Ep. 111 | How to Grow Your Business Using a North Star

There is no reason to accept a 90% failure rate among entrepreneurs.

Gregory Shephard

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Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO
Allison Hartsoe 4/9/20 Allison Hartsoe 4/9/20

Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO

We want to create value for the community through data.

Barkha Saxena

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Ep. 107 | Customer-centric subscriptions with Trade Coffee’s Mike Lackman
Allison Hartsoe 2/27/20 Allison Hartsoe 2/27/20

Ep. 107 | Customer-centric subscriptions with Trade Coffee’s Mike Lackman

The pipes to create subscriptions are way easier, but running a good subscription model is still really hard.

Mike Lackman

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Ep. 104 | 2020 Customer-Centric Predictions
Allison Hartsoe 1/16/20 Allison Hartsoe 1/16/20

Ep. 104 | 2020 Customer-Centric Predictions

"There's no better way to accelerate than through the deep understanding of your customer base."

Allison Hartsoe

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Ep. 101 | Customer-centric growth with NakedWines.com
Allison Hartsoe 12/12/19 Allison Hartsoe 12/12/19

Ep. 101 | Customer-centric growth with NakedWines.com

A test and learn culture is critical to customer-centric success.

Greg Banbury

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Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn
Allison Hartsoe 10/17/19 Allison Hartsoe 10/17/19

Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn

Look at ecommerce in steps. Can I convert on any device? Then can I touch it, feel it, smell it?

Gary Penn

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Ep. 90 | Black Friday with Pete Fader
Allison Hartsoe 9/26/19 Allison Hartsoe 9/26/19

Ep. 90 | Black Friday with Pete Fader

Black Friday is the day when you identify your worst customers and treat them like royalty.

Peter Fader

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Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)
Allison Hartsoe 9/19/19 Allison Hartsoe 9/19/19

Ep. 89 | Next Generation Data Warehouse with Claudia Imhoff (Part 2)

To push customer experience, I need to know what you're doing right now. This brings in a whole different world of tech.

Claudia Imhoff

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Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff
Allison Hartsoe 9/12/19 Allison Hartsoe 9/12/19

Ep. 88 | Next Generation Data Warehouse (Part 1) with Claudia Imhoff

To push customer experience, I need to know what you're doing right now. This brings in a whole different world of tech.

Claudia Imhoff

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Ep. 86 | The Business Roundtable’s New Focus
Allison Hartsoe 8/29/19 Allison Hartsoe 8/29/19

Ep. 86 | The Business Roundtable’s New Focus

Classic Wall Street thinking treats the customer as a by-product of store locations and product launches. This is not customer-centric.

Allison Hartsoe

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Ep. 83 | Amazon Prime Day vs Alibaba Singles Day
Allison Hartsoe 8/8/19 Allison Hartsoe 8/8/19

Ep. 83 | Amazon Prime Day vs Alibaba Singles Day

Alibaba Singles Day sales overwhelmed Amazon Prime Day in only 10 minutes. After 20 minutes it eclipsed Black Friday's sales as well.

Alessandra Bruni

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Ep. 82 | Quantifying CX with Michael Allenson
Allison Hartsoe 8/1/19 Allison Hartsoe 8/1/19

Ep. 82 | Quantifying CX with Michael Allenson

You cannot game customer lifetime value the same way net promoter score can be gamed.

Michael Allenson

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Ep. 75 | Retail Reimagination with Steve Dennis
Allison Hartsoe 6/13/19 Allison Hartsoe 6/13/19

Ep. 75 | Retail Reimagination with Steve Dennis

You really have to understand the customer's needs and the economics of delivering on them.

Steve Dennis

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Ep. 67 | Deepening the Customer Experience
Allison Hartsoe 4/18/19 Allison Hartsoe 4/18/19

Ep. 67 | Deepening the Customer Experience

At the heart of our company, we care very much about who our customers are, and these are all ways we show them how much we care.

Diane Le

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Ep. 54 | 2019 Predictions Show with Dan McCarthy
Allison Hartsoe 1/17/19 Allison Hartsoe 1/17/19

Ep. 54 | 2019 Predictions Show with Dan McCarthy

We're starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions.

Dan McCarthy

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