Ep. 127 | Getting To Know Your Customers with Moira McKenna
There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well.
Moira McKenna
Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them.
Allison Hartsoe
Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe
"Generally speaking, what you don’t know that someone else knows about you can be very powerful."
Max Kirby
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics.
Brandon Purcell
Ep. 98 | Operationalizing Customer Lifetime Value (CLV)
In my opinion, CLV can be and should be one of those key top line metrics or currencies that helps measure customer-centricity.
Ahmer Inam
Ep. 71 | Customer Loyalty with Pete Fader
True loyalty emerges when you reduce the switching costs and people stay with you anyway.
Pete Fader
Ep. 55 | Martech Predictions with Scott Brinker
The big challenge for marketers is the speed of change - how do we keep up?
Scott Brinker
