Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them.
Allison Hartsoe
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics.
Brandon Purcell
Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift
Thank you' gifts have risen 71% in last 2 weeks benefiting IT staff, teachers, employees, nurses and doctors.
Monika Kochhar
Ep. 98 | Operationalizing Customer Lifetime Value (CLV)
In my opinion, CLV can be and should be one of those key top line metrics or currencies that helps measure customer-centricity.
Ahmer Inam
Ep. 71 | Customer Loyalty with Pete Fader
True loyalty emerges when you reduce the switching costs and people stay with you anyway.
Pete Fader
Ep. 70 | Amazon Strategy for DTC Retailers
The prime customer base is a great pool of customers to tap into and Amazon is offering more ways to do that.
Mark Mahaney
Ep. 61 | Big Ideas for Retailers from eTail West
Once you hit the level of trusted advisor, you are in the breakaway pack.
Allison Hartsoe
Ep. 55 | Martech Predictions with Scott Brinker
The big challenge for marketers is the speed of change - how do we keep up?
Scott Brinker
Ep. 53 | 2019 Customer-Centric Marketing Predictions
That's why CLV-driven marketing is so powerful: it helps us weigh choices by the opportunity cost instead of opinion.
Allison Hartsoe
Ep. 51 | 2018 CEA Show Directory
Marketing with CLV is not magic. It's just a very specific journey that you can follow to get results.
Allison Hartsoe
Ep. 49 | New Retailers’ Customer Analytics Strategies
Deep, comprehensive customer knowledge should be your #1 priority.
Allison Hartsoe
Ep. 48 | Old vs New Retail with Ed Kleban
What we run through the pipes and tubes matters.
Ed Kleban
Ep. 44 | Generating Quality Customers
Our brand is about feminine strength, inspiration and joy. Our target demo was coming but so were women who were a lot older.
Kate Fernandez
