Allison Hartsoe 12/19/19 Allison Hartsoe 12/19/19

Ep. 102 | 2019 CEA Podcast Directory

If you're not sure where to start, or if you missed something good, the 2019 CEA Podcast Directory will guide you.

Allison Hartsoe

Allison Hartsoe 11/28/19 Allison Hartsoe 11/28/19

Ep. 99 | Bonding the CLV Community

Retail's approach is often mind-numbingly transactive when it should be an emotional bond.

Allison Hartsoe

Allison Hartsoe 8/22/19 Allison Hartsoe 8/22/19

Ep. 85 | Hubspots Voice of Customer Journey with Amanda Whyte

One of the first things we had to do was go evaluate where is all of our customer feedback coming from and what's being done with it?

Amanda Whyte

Allison Hartsoe 8/1/19 Allison Hartsoe 8/1/19

Ep. 82 | Quantifying CX with Michael Allenson

You cannot game customer lifetime value the same way net promoter score can be gamed.

Michael Allenson

Allison Hartsoe 7/25/19 Allison Hartsoe 7/25/19

Ep. 81 | Customer Data as an Asset with Doug Laney

It's imperative for companies to treat data as an asset - and it meets the definition of an asset - but accountants don't currently allow it.

Doug Laney

Allison Hartsoe 6/27/19 Allison Hartsoe 6/27/19

Ep. 77 | Five Questions Marketers Need to Answer

These questions first came about because I get a bit of a nerdy thrill when I lift the covers on a company's website to see what kind of data they are capturing.

Allison Hartsoe