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AllisonHartsoe
AllisonHartsoe
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FAQ
AI Workshops
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AI Workshops
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Ep. 127 | Getting To Know Your Customers with Moira McKenna
Technology Allison Hartsoe 11/19/20 Technology Allison Hartsoe 11/19/20

Ep. 127 | Getting To Know Your Customers with Moira McKenna

There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well.

Moira McKenna

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Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
Allison Hartsoe 10/8/20 Allison Hartsoe 10/8/20

Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO

We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them.

Allison Hartsoe

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Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu
Allison Hartsoe 9/24/20 Allison Hartsoe 9/24/20

Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu

At Tesla, eBay and now Albertsons the customer focus is part of the core strategy from the leadership team.

Colleen Qiu

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Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
Allison Hartsoe 9/10/20 Allison Hartsoe 9/10/20

Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford

"Trust builds loyalty and loyalty builds customer lifetime value."

Jeff Nemeth

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Ep. 121 | How Loyalty Programs Accelerate Recovery
Allison Hartsoe 8/27/20 Allison Hartsoe 8/27/20

Ep. 121 | How Loyalty Programs Accelerate Recovery

"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."

Len Llaguno

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Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
Allison Hartsoe 6/18/20 Allison Hartsoe 6/18/20

Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor

Actionable insights spring from high quality technology.

Allison Hartsoe

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Ep 115 | How to Build a Cost-Effective Customer-Centric Technology Stack
Allison Hartsoe 6/4/20 Allison Hartsoe 6/4/20

Ep 115 | How to Build a Cost-Effective Customer-Centric Technology Stack

Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement.

Tisson Mathew

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Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
Allison Hartsoe 5/7/20 Allison Hartsoe 5/7/20

Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell

When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics.

Brandon Purcell

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Ep. 99 | Bonding the CLV Community
Allison Hartsoe 11/28/19 Allison Hartsoe 11/28/19

Ep. 99 | Bonding the CLV Community

Retail's approach is often mind-numbingly transactive when it should be an emotional bond.

Allison Hartsoe

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Ep. 98 | Operationalizing Customer Lifetime Value (CLV)
Allison Hartsoe 11/21/19 Allison Hartsoe 11/21/19

Ep. 98 | Operationalizing Customer Lifetime Value (CLV)

In my opinion, CLV can be and should be one of those key top line metrics or currencies that helps measure customer-centricity.

Ahmer Inam

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Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story
Allison Hartsoe 9/5/19 Allison Hartsoe 9/5/19

Ep. 87 | Customer Targeting Gone Wrong: The Big Fish News Story

Pause, take a moment and ask, should we target these people? What could go wrong?

Allison Hartsoe

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Ep. 82 | Quantifying CX with Michael Allenson
Allison Hartsoe 8/1/19 Allison Hartsoe 8/1/19

Ep. 82 | Quantifying CX with Michael Allenson

You cannot game customer lifetime value the same way net promoter score can be gamed.

Michael Allenson

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Ep. 81 | Customer Data as an Asset with Doug Laney
Allison Hartsoe 7/25/19 Allison Hartsoe 7/25/19

Ep. 81 | Customer Data as an Asset with Doug Laney

It's imperative for companies to treat data as an asset - and it meets the definition of an asset - but accountants don't currently allow it.

Doug Laney

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Ep. 80 | Customer Trust Through Privacy
Allison Hartsoe 7/18/19 Allison Hartsoe 7/18/19

Ep. 80 | Customer Trust Through Privacy

Trust is a very human trait.

Aurelie Pols

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Ep. 76 | Naked Statistics. A candid book review.
Allison Hartsoe 6/20/19 Allison Hartsoe 6/20/19

Ep. 76 | Naked Statistics. A candid book review.

It's true when you put the word "naked" in front of just about anything it becomes exciting.

Allison Hartsoe

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Ep. 65 | Beyond CDPs: Customer Intelligence
Allison Hartsoe 4/4/19 Allison Hartsoe 4/4/19

Ep. 65 | Beyond CDPs: Customer Intelligence

People think that if my product spits out a CLV, it's going to work. But you never know what data it's using. That's dangerous.

Michael Greenberg

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Ep. 54 | 2019 Predictions Show with Dan McCarthy
Allison Hartsoe 1/17/19 Allison Hartsoe 1/17/19

Ep. 54 | 2019 Predictions Show with Dan McCarthy

We're starting to form a report card for key customer-based KPIs that puts companies head to head on all major dimensions.

Dan McCarthy

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Ep. 42 | Junction of Customer Experience & CLV
Allison Hartsoe 10/11/18 Allison Hartsoe 10/11/18

Ep. 42 | Junction of Customer Experience & CLV

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Ep. 16 | CLV Transformation with Zack Anderson
Allison Hartsoe 4/12/18 Allison Hartsoe 4/12/18

Ep. 16 | CLV Transformation with Zack Anderson

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Ep. 15 | Customer-Based Corporate Valuation
Allison Hartsoe 4/9/18 Allison Hartsoe 4/9/18

Ep. 15 | Customer-Based Corporate Valuation

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