Ep. 126 | The New Normal For Retail with Denise Lee Yohn
I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision.
Denise Lee Yohn
Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M
There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact.
Mike Berland
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
"Trust builds loyalty and loyalty builds customer lifetime value."
Jeff Nemeth
Ep 120 | Should you discount during COVID?
"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."
Allison Hartsoe
Ep 117 | How to Lead Personalization with Ben Malki of Dynamic Yield
"Leaders succeed when there is accountability and ownership behind personalization efforts."
Ben Malki
Ep 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data.
Dave Mathison
Ep. 107 | Customer-centric subscriptions with Trade Coffee’s Mike Lackman
The pipes to create subscriptions are way easier, but running a good subscription model is still really hard.
Mike Lackman
Ep. 99 | Bonding the CLV Community
Retail's approach is often mind-numbingly transactive when it should be an emotional bond.
Allison Hartsoe
Ep. 83 | Amazon Prime Day vs Alibaba Singles Day
Alibaba Singles Day sales overwhelmed Amazon Prime Day in only 10 minutes. After 20 minutes it eclipsed Black Friday's sales as well.
Alessandra Bruni
Ep. 70 | Amazon Strategy for DTC Retailers
The prime customer base is a great pool of customers to tap into and Amazon is offering more ways to do that.
Mark Mahaney
Ep. 67 | Deepening the Customer Experience
At the heart of our company, we care very much about who our customers are, and these are all ways we show them how much we care.
Diane Le
Ep. 63 | Hari Mari’s Valuable Customer Community
There is a healthy argument to be made that if you're just looking at bottom line ROI you won't be a brand for long.
Jeremy Stewart
Ep. 39 | Investing in your Customers
Equity isn't about a transaction, it is about customers being more valuable down the road.
Michael Schrage
