Ep. 129 | Next Generation Business Metrics with Jim Deiotte
I just don’t think enough time has been spent with customers and understanding the value that they can confer. And with the flow of data that’s happening out there right now I think you can really solidify and prove greater portions of value on your customer relationships.
Jim Deiotte
Ep. 128 | Customer Data Privacy: Who Has The Right To Use It? with Richard Whitt
There is no data point that’s exactly the same as another data point because the context around it is always different, and that context often gets lost in the data stream when companies are trying to take a look at us.
Richard Whitt
Ep. 127 | Getting To Know Your Customers with Moira McKenna
There is this ability to be empathetic as a brand to your consumer base if you actually understand and use the data well.
Moira McKenna
Ep. 126 | The New Normal For Retail with Denise Lee Yohn
I always say that your brand is what you do and how you do it. So as a leader you need to make sure that you are leading your organization in a way that is aligned with your brand vision.
Denise Lee Yohn
Ep. 125 | Learning from Politics: How Momentum Impacts Your Business with Mike Berland of Decode M
There are 5 drivers of momentum… we talk about disruption, we talk about innovation, we talk about polarization, we talk about sticky issues, and we talk about social impact.
Mike Berland
Ep. 124 | How Not to Treat Customers Like Its 1980, Allison Hartsoe, Ambition Data CEO
We’re immensely proud of Rubano and the potential it represents for companies to become closer to their customers, to know them, and innovate for them.
Allison Hartsoe
Ep. 123 | Customer-driven Data Science with Albertsons Colleen Qiu
At Tesla, eBay and now Albertsons the customer focus is part of the core strategy from the leadership team.
Colleen Qiu
Ep. 122 | Lifelong Connections with Consumers with Jeff Nemeth at Ford
"Trust builds loyalty and loyalty builds customer lifetime value."
Jeff Nemeth
Ep. 121 | How Loyalty Programs Accelerate Recovery
"All loyalty programs have two problems. First, predicting redemptions and second, predicting CLV."
Len Llaguno
Ep 120 | Should you discount during COVID?
"The right discount strategy now is a function of your data maturity and consumer demand during COVID. I made a 2x2 grid to help."
Allison Hartsoe
Ep 119 | The Economics of Identity with Max Kirby of Publicis Groupe
"Generally speaking, what you don’t know that someone else knows about you can be very powerful."
Max Kirby
Ep 118 | How to Drive Change using Data Storytelling with Brent Dykes
"Data is just one pillar. Combine the narrative and visuals to create change."
Brent Dykes
Ep 117 | How to Lead Personalization with Ben Malki of Dynamic Yield
"Leaders succeed when there is accountability and ownership behind personalization efforts."
Ben Malki
Ep 116 | Nine Questions to Unpack the Hype of ANY Technology Vendor
Actionable insights spring from high quality technology.
Allison Hartsoe
Ep 115 | How to Build a Cost-Effective Customer-Centric Technology Stack
Most customer-centric technologies fail because they overpromise, the technology is inflexible, and it takes too much time to implement.
Tisson Mathew
Ep 114 | The Rise of the New C-levels with Dave Mathison from CDO Club
What I feel is happening around the hybrid CDAO title is that the real strategic role is in analytics, not data.
Dave Mathison
Ep. 113 | The New Customer Segmentation with Forrester’s Brandon Purcell
When people talk about segmentation, they could really mean two different things: traditional consumer research or customer data analytics.
Brandon Purcell
Ep. 112 | How to manage through the COVID-19 crisis
The COVID-19 crisis can be an opportunity to emerge as a better business.
Gregory Shephard
Ep. 111 | How to Grow Your Business Using a North Star
There is no reason to accept a 90% failure rate among entrepreneurs.
Gregory Shephard
Ep. 110 | Scaling a Startup with Data, Barkha Saxena, Poshmark CDO
We want to create value for the community through data.
Barkha Saxena