Align Marketing Attribution to Customer Lifetime Value
Joining us is Neil Hoyne, Chief Analytics Evangelist and Head of Customer Analytics at Google. Neil explains the substantial value organizations can achieve by incorporating the right attribution with marketing to integrate with CLV and customer relationship building.
Data Insights Increase the Bottom-line & Improve Customer Equity
Jose has produced massive value with his analytics projects, collectively totally over a billion dollars to date. He shares his insights on what worked and what did not then offers step-by-step advice on how you can gain budget too.
Four Flavors of Customer Loyalty
Wharton Professor Peter Fader dives into customer loyalty in the Accelerator.