Is COVID-19 Impacting Customer Loyalty? Learn the Facts from a Customer Loyalty Professional

Len Llaguno, Founder of Kyros Insights and Allison Hartsoe, CEO of Ambition Data discuss how the COVID-19 pandemic has impacted loyalty programs in this clip from Episode 121 of the Customer Equity Accelerator podcast. They discuss managing liabilities of loyalty programs during COVID-19, the importance of accurately predicting redemption costs, and how companies can use Customer Lifetime Value (CLV) in predicting the behavior of loyalty program members. The Customer Equity Accelerator is a podcast for high-level marketing executives who need to accelerate customer-centric thinking and digital maturity. Host Allison Hartsoe of Ambition Data features innovative guests who share quick wins on how to improve your bottom line while building a stronger, happier, more valuable customer base. Listen to Episode 121 of the Customer Equity Accelerator podcast.