Ep. 109 | Gifting as a Customer-Centric Strategy with Monika Kochhar CEO of SmartGift
Thank you' gifts have risen 71% in last 2 weeks benefiting IT staff, teachers, employees, nurses and doctors.
Monika Kochhar
Ep. 108 | Customer-centric Culture Transformation with Dr. Rachel Headley
If you think change is just going to suck for three years then you need to update your transformation model.
Dr. Rachel Headley
Ep. 107 | Customer-centric subscriptions with Trade Coffee’s Mike Lackman
The pipes to create subscriptions are way easier, but running a good subscription model is still really hard.
Mike Lackman
Ep. 106 | Secret Customer Scores with Wharton’s Sarah Toms
Companies cannot just flick a switch and assume everything this consumer did with different brands is immediately applicable to mine.
Sarah Toms
Ep. 105 | Building the DTC channel with Spindrift’s Calvin Lammers
Analysts don't get the credit for the amount of work and insights to empower business leaders. This is a crucial part of our ecommerce team.
Calvin Lammers
Ep. 104 | 2020 Customer-Centric Predictions
"There's no better way to accelerate than through the deep understanding of your customer base."
Allison Hartsoe
Ep. 103 | Customer Tribes with Tim Ash
Have a point of view, a voice, an editorial stance. Authenticity is a huge advantage.
Tim Ash
Ep. 102 | 2019 CEA Podcast Directory
If you're not sure where to start, or if you missed something good, the 2019 CEA Podcast Directory will guide you.
Allison Hartsoe
Ep. 101 | Customer-centric growth with NakedWines.com
A test and learn culture is critical to customer-centric success.
Greg Banbury
Ep. 100 | The Evolution of Customer Analytics at Electronic Arts
Sometimes I think about my groups like a consulting organization. We have to pick the right products based on their position on the curve.
Zachary Anderson
Ep. 99 | Bonding the CLV Community
Retail's approach is often mind-numbingly transactive when it should be an emotional bond.
Allison Hartsoe
Ep. 98 | Operationalizing Customer Lifetime Value (CLV)
In my opinion, CLV can be and should be one of those key top line metrics or currencies that helps measure customer-centricity.
Ahmer Inam
Ep. 97 | 1-800-FLOWERS.COM, Inc. 25 years of Digital Leadership
We are not overly attached to any one idea or product. We continuously solve for the customer need, while remaining platform and technology agnostic.
Sumantro 'Sumo' Das
Ep. 96 | Designing Data for Business Decisions Part 2
Good designers sit at intersection of data, analytics, business, and customer. They make sure outcomes are aligned with value.
Brian O'Neill
Ep. 95 | Designing Data for Business Decisions
Good designers sit at intersection of data, analytics, business, and customer. They make sure outcomes are aligned with value.
Brian O'Neill
Ep. 94 | Creating Happy Customers via Compliance
Privacy should be part of your culture, the fabric of your company.
Jodi Daniels
Ep. 93 | Get More from Retail Technology w Nixon’s Gary Penn
Look at ecommerce in steps. Can I convert on any device? Then can I touch it, feel it, smell it?
Gary Penn
Ep. 92 | Managing the Fabric of Customer Data
Analysts spend 80% of their time finding the assets, then risk reinventing the wheel when they can't stand on previous knowledge.
Bob Page
Ep. 91 | Human-centered AI with Jen Stirrup of Data Relish
The most successful companies are the ones that put the customer at the heart of their AI vision.
Jennifer Stirrup
Ep. 90 | Black Friday with Pete Fader
Black Friday is the day when you identify your worst customers and treat them like royalty.
Peter Fader