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monthly 0.5 https://www.ahartsoe.com/podcast/tag/Digital+Analytics monthly 0.5 https://www.ahartsoe.com/podcast/tag/Customer+Journey monthly 0.5 https://www.ahartsoe.com/podcast/tag/Behavioral+Analytics monthly 0.5 https://www.ahartsoe.com/podcast/tag/Brand+Loyalty monthly 0.5 https://www.ahartsoe.com/podcast/tag/Loyalty+Programs monthly 0.5 https://www.ahartsoe.com/podcast/tag/Data+Visualization monthly 0.5 https://www.ahartsoe.com/podcast/tag/Analytics+Tools monthly 0.5 https://www.ahartsoe.com/podcast/tag/Analytics+Technology monthly 0.5 https://www.ahartsoe.com/podcast/tag/Data+Analytics monthly 0.5 https://www.ahartsoe.com/podcast/tag/Data+Privacy monthly 0.5 https://www.ahartsoe.com/podcast/tag/Marketing+Technology monthly 0.5 https://www.ahartsoe.com/podcast2 daily 0.75 2021-08-26 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/cb311360-e039-49ca-a719-0c1159c8cf1f/CEA+Header+v1.1.png Customer Equity Accelerator Customer Equity Accelerator Podcast https://www.ahartsoe.com/aboutme daily 0.75 2025-02-14 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1632793207649-VEN8PDOKM0BQVTQN65BX/_MEL5908+cropped.jpg About Allison Hartsoe - About Allison Hartsoe Helping Private Equity Leaders Prove, Predict, and Maximize Customer Value Private equity firms thrive on measurable impact—but too often, customer value is an untapped growth driver. That’s where I come in. I help PE-backed businesses in manufacturing, retail, and wholesale unlock millions in hidden customer revenue using AI-driven predictive modeling. My work bridges the gap between customer insights and financial strategy, ensuring your growth initiatives translate directly into EBITDA and valuation gains. I’ve spent 20+ years working with Fortune 500 companies, private equity firms, and fast-growing businesses to solve one core challenge: turning customer data into a competitive advantage. Why Work With Me? $70M in Venture Capital Raised – I’ve built and scaled three successful companies with firsthand experience driving customer-led growth. 33 Fortune 500 Clients Advised – I’ve helped companies like Intel, Nike, and GSK transform customer insights into measurable revenue gains. Award-Winning Thought Leadership – Author of The Age of Customer Equity, named 2023 BIMA Business Marketing Book of the Year. Recognized Industry Expert – Featured in MIT Tech Review, Forbes, NPR, CNN Europe, and CNBC. Proven Private Equity Success – My methodology has helped PE firms locate millions in untapped portfolio value, backed by data-driven insights. My Approach: Data-Backed, Results-Driven Customer Equity Modeling – My AI-powered analysis pinpoints where revenue growth is hiding in your portfolio. Predictive Insights for Smarter Decisions – Get investor-ready metrics that tie customer value to EBITDA and exit potential. Hands-On Strategic Support – I don’t just hand over data—I work alongside you to validate, implement, and prove impact. If you’re ready to stop defending your strategy and start proving it, let’s talk. Schedule a Free Consultation https://www.ahartsoe.com/home daily 0.75 2025-02-07 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1630958091447-4S9MC35CIL8RDTX0NVDU/_MEL5962+cropped.jpg Home - Allison Hartsoe is a customer-centric transformation leader. Her new book The Age of Customer Equity is now available on all major outlets. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743325369-PGOFASJUIQGCB1DDADYF/June+Dershewitz.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743558309-BCX9590NMN8N0MDQJ5A6/David+Mathison.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743733385-2BFKBNVI6KLD09KLH520/Zack+Anderson.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743907345-LHMZE161XC2ET3V0XJ7S/Gary+Angel.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744014966-EZ14C2RHI83FX551VXEO/Brooks+Bell.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744157260-TMTZ9G3GEYXU1F9ONDET/Denise+Brosseau.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744311240-WMDYDP9TT7H5QDPCH2QB/Anthony+Choe.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744408863-RW8UDJ6396Y043WQ3KXW/Jaime+Colmenares.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744535512-P1VDVUX1F66915NWU2N5/Bryan+Eisenberg.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/fda9af4f-b94a-4ecb-85c4-b0fa9a75d716/Black-01+%281%29.png Home Fueling Ambitions with Allison Hartsoe https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945176690-13TQN3ASJ7Q1E6EIJIHY/Corporate-Excellence-2021-Awards-Logo-3-300x281.jpg Home Corporate Excellence Awards 2021 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629944287210-N0MWMJVNKPJIB12MMXWW/MarTech-CDP-Top-10-2021-awrd-logo-300x257.png Home Top Customer Data Platform Solution Providers 2021 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629944709941-0ENEEDTHSRAHEEF7QS2M/ImpWom-Certificates-12-rounded-top-border-cropped.png Home The 10 Most Impactful Women in Technology 2020 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945012171-XJ5K84WF1HXGV7UUDX0L/mit-tech-review-comp.png Home For data-savvy marketers, there’s a new keyword: Intent with Allison Hartsoe https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945217102-IJSPP5TA4KDA5TY39WXC/c-suite-logo-edit.png Home C-Suite TV Insights with Allison Hartsoe https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945080107-8YRD97GYMKB177IQK095/PBJ-340-300x291.jpg Home MAKING DATA DELIVER Harnessing analytics makes the difference between sales lost and landed https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629944741326-QNLQNDTQ540SL3RKFE85/forbes-logo-comp.png Home An Executive Woman's Place Is In The Data https://www.ahartsoe.com/book daily 0.75 2024-06-13 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/e6b9d560-4932-42ca-9c4a-d8b89ba3508f/Book+Award+Audiobook.png The Age of Customer Equity - The Age of Customer Equity Audiobook Also Available! Data-driven Strategies to Build a Sustainable Company Use customer value data to focus expenses and internally align your team. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633537469816-O3HA9YLXHDYDZ271BGCD/Allison+Hartsoe The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826626334-SJHXDQHRVH4144KTDRFR/Peggy+Winton.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826737747-BL4ZWSDVXF88AQYMQQY7/Richard+Whitt.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826836237-U8LBFW0G6WSQHCB1ZE9W/Lea+Pica.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826915310-9SBXJV1K378LKNM1G6OP/Jeff+Nemeth.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826989354-24N8GVQNB294144BXWKZ/Jose+Murillo.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827069192-41N2Y3DHXQ1S5BOTPDC6/Joe+Megibow.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827140420-W28PRWPQP7IHZ4MNRPDS/Neil+Hoyne.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827219195-5W2H49J1MXJ479RZW8IT/Jeffrey+Hayzlett.jpg The Age of Customer Equity https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827306632-4MPU77CQJO5DAE0OV66W/Rich+Fox.jpg The Age of Customer Equity https://www.ahartsoe.com/overvies daily 0.75 2021-09-06 https://www.ahartsoe.com/approach daily 0.75 2021-09-06 https://www.ahartsoe.com/speaking daily 0.75 2022-12-21 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633723329197-K4TIWJ2NQUNFUQWPQBJF/AdobeStock_266962727.jpeg Speaking - Want to book Allison for your event? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633650186643-60JUCPL1YBKBDKKXDGZS/AdobeStock_85731355.jpeg Speaking - Women in Business: When having it all doesn’t mean doing it all. More often than not women in business fail for reasons that have nothing to do with entrepreneurial ventures. The conversation behind women entrepreneurs and executives having it all (and managing it all) has been rooted in roles that define what it means to be a woman, run a business, and having a family. Whether that’s raising children, getting married, or achieving the mythical work-life balance, it’s a very tall order. In this inspiring and engaging presentation, Allison Hartsoe shares her own experience as the founder of three start-ups, a mother of two kids, and (still) being married for 18+ years. From switching roles with your partner, creating space and time to focus on your business, and understating why the time and number of tasks are a poor metric for balancing workloads, Allison’s funny and inspirational stories are paired with tips and solutions to life’s daily problems as a woman entrepreneur. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633643382026-MCWNOT55P0H69DWYG7B0/AdobeStock_352347907.jpeg Speaking - Securing a Seat in the C-Suite with Your Expertise The difference between what you know and how you present it can make or break your chances of being taken seriously at work, in meetings, and in the board room. Being able to craft a story from your data insights that resonates with your intended audience (consumers or executives) is an art that isn’t taught in school. After 20+ years as a female entrepreneur with three start-ups, Allison Hartsoe has experienced firsthand what works and what doesn’t when data teams present analytic insights to the C-Suite. In this presentation, Allison teaches you how to correctly use analytics to your advantage without sounding like an amateur, shares what not to do when presenting data insights, and how to implement a method to create an executive presence at your next meeting. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633643619591-SI6TXBW0WXDBWKI4F56B/AdobeStock_118622387.jpeg Speaking - When Customer Loyalty Does Not Equate to Higher Sales In the age of social media and authenticity it’s not enough to have high ranking sales. For many businesses customer loyalty is synonymous with repeat purchases, but today’s consumers demand a level of transparency that can only be achieved with an emotional bond that surpasses a discount code. With more than 20+ years of analyzing consumer data, Allison Hartsoe teaches you the tools to create happier, bonded, and emotionally loyal customers without breaking the bank. In this talk, Allison defines the difference between transactional and emotional customer loyalty, teaches you to evaluate the long-term financial impact of loyalty programs, and shares stories from leaders who’ve implemented the Customer Equity maturity curve and pulled away from their competitors. https://www.ahartsoe.com/resources daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633724836454-572Q4WIIFNMNOA89KD8T/Resilience-Ecommerce-eBook-pdf-791x1024.jpg https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633725083095-WMRDBU39SKZFSCDMZ8S7/good-example-of-a-loyalty-program-min-1024x576.png Resources 4. Go From Retention to Loyalty https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633725045149-UT3ZWXAYJLRE7XG9EDWV/Why-is-customer-retention-important-min-1024x576.png Resources 3. Build Customer Retention https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633724862236-IWGF5TSIZDP2UTGPFBZD/What-is-customer-segmentation-min-1024x576.png Resources 1. Proper Customer Segmentation https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633724937956-RGUPO8LC3I2VFKC80HQS/What-is-customer-acquisition-cost-min-1024x576.png Resources 2. Find the Right Customers https://www.ahartsoe.com/consulting daily 0.75 2025-02-27 https://www.ahartsoe.com/book-landing-page-international daily 0.75 2023-05-08 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633457716202-39JK91XUDNY6E43CD9OS/BBG_AgeOfCustomerEquity_3DMODEL_090821+40%25.png Book Landing Page International - The Age of Customer Equity Data-driven Strategies to Build a Sustainable Company Use customer value data to focus expenses and internally align your team. 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https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654752256882-Y0TQMRIM90EMUFEZT28H/Customer-segmentation-pyramid-min-300x169.png Customer Segmentation The customer segmentation pyramid. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654752674403-HSRRQMRLMP890IE8M1LA/How-can-customer-segmentation-help-you-min-300x169.png Customer Segmentation How can customer segmentation help you? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654867630719-14B9JMAJEW4P9B7XIBXZ/Good-examples-of-customer-segmentation-min-300x169.png Customer Segmentation Exploring good examples of customer segmentation. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654867954401-SRRO7G26FWII5SSW5Z7Q/What-is-CLV-min-300x169.png Customer Segmentation What is customer lifetime value? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654868151424-RMWP1YH4CI7MMHXC5WH5/5-Steps-for-effective-customer-segmentation-min-300x169.png Customer Segmentation 5 Steps for effective customer segmentation. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654868360424-AECIT5WY8S3UV7ZZRDA2/Segmentation-Rubano-Thumbnail-min-1-300x169.png Customer Segmentation Exploring segmentation in Rubano https://www.ahartsoe.com/find-the-right-customers daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654739327670-CE5WAJ3HK0SBGN31SW4X/What-is-customer-acquisition-cost-min-300x169.png Find the Right Customers What is customer acquistion cost? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654739583737-GBGRJCFSH7ZT6HL70QT8/How-much-should-you-spend-on-customer-acquisition-min-300x169.png Find the Right Customers How much should you spend on customer acquisition? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654739725816-Y9HY4ZZHNG3AL0EEU6FZ/CAC-CLV-Ratio-min-300x169.png Find the Right Customers What is the CAC:CLV ratio? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654740415108-F2GDTVVZ4GTZLZCL7LRP/Customer-Acquisition-channels-min-300x169.png Find the Right Customers What are customer acquisition channels? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654751651471-I46YNGH6L56PHJ3EQCVW/Campaign-codes-min-300x169.png Find the Right Customers Tackling the world of campagin codes. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654751851672-3NZXDQZ2DIXZYRP25MCZ/Reduce-customer-acquisition-cost-min-300x169.png Find the Right Customers Want to reduce customer acquisition costs? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654752011542-8TWHYDN2LJPLFP0Z14Z3/Good-customer-acquisition-strategy-min-300x169.png Find the Right Customers What is a good customer acquisition strategy? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654753683352-F84N8YUFVXKTX4QLZ9NJ/Good-example-of-customer-acquisition-cost-reduction-min-300x169.png Find the Right Customers Exploring a good example of customer acquisition cost reduction. https://www.ahartsoe.com/build-customer-retention daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654736864842-8JIYPAAAEPDYKWEBH847/Why-is-customer-retention-important-min-300x169.png Build Customer Retention Why is customer retention important? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654737134803-1Y9LD3NW2LWYM9ZOSSAQ/What-is-the-customer-retention-formula-min-300x169.png Build Customer Retention What is the customer retention formula? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654737367530-D03WGPRKGDOEJEVFO3EL/Retention-vs-loyalty-min-300x169.png Build Customer Retention Customer retention vs. customer loyalty. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654737855789-2MJK9KYB2MOPEH14PRN6/Retention-vs-churn-rate-min-300x169.png Build Customer Retention Customer retention vs. churn rate. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654738093078-41QLN3A6I1VGWK2R53FR/Increasing-customer-retention-min-300x169.png Build Customer Retention Want to increase customer retention? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654739128766-RNXKH3DQXFPP5CZJYEDM/Good-example-of-customer-retention-min-300x169.png Build Customer Retention What is a good example of customer retention? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654740164967-1SRR3U6PZX6ZP3KIKV97/Retention-Rubano-Thumbnail-min-300x169.png Build Customer Retention Exploring retention in Rubano. https://www.ahartsoe.com/go-from-retention-to-loyalty daily 0.75 2022-06-24 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654640779789-RDJQAZGVTKKDZDT0QBRC/4-basic-types-of-loyalty-programs-min-300x169.png Go From Retention to Loyalty 4 Basic types of loyalty programs. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654550210261-GN6GJQOJL29TBKKBOHVU/customer-loyalty-vs-retention-min-300x169.png Go From Retention to Loyalty What is the difference between customer loyalty and customer retention? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654641595333-R3YWZCBRVUNPYHWZDOHB/customer-loyalty-vs-brand-loyalty-min-300x169.png Go From Retention to Loyalty What is the difference between customer loyalty and brand loyalty? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654701930610-NY3C8Y8A28SEBELFVNAI/customer-loyalty-vs-satisfaction-min-300x169.png Go From Retention to Loyalty What is the difference between customer loyalty and customer satisfaction? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654703989923-KC7YBYMK3VAKPHCTAGQY/Measuring-customer-loyalty-min-300x169.png Go From Retention to Loyalty Measuring customer loyalty. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654704335384-51YTWQI255K7GL13DWHT/should-you-use-discounting-to-improve-loyalty-min-300x169.png Go From Retention to Loyalty Should you use discounting to improve loyalty? https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1654736645852-ZH9HZFI2B2HXA3JTC8JN/good-example-of-a-loyalty-program-min-300x169.png Go From Retention to Loyalty What is a good example of a loyalty program? https://www.ahartsoe.com/quiz daily 0.75 2022-07-22 https://www.ahartsoe.com/cao-audience-profile daily 0.75 2022-07-21 https://www.ahartsoe.com/conversion-testing-best-practices daily 0.75 2022-07-21 https://www.ahartsoe.com/ey-ace daily 0.75 2023-01-04 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/e6b9d560-4932-42ca-9c4a-d8b89ba3508f/Book+Award+Audiobook.png EY Landing Page - The Age of Customer Equity Audiobook Also Available! Data-driven Strategies to Build a Sustainable Company Use customer value data to focus on high-quality performance and internally align your team. For paperback and ebook versions, use Special EY Discount Code - EY10 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/fb31f188-16ac-48ee-bdfc-17a02e7e52b8/Bulk+Order+Discounts.png EY Landing Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1633537469816-O3HA9YLXHDYDZ271BGCD/Allison+Hartsoe EY Landing Page https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827069192-41N2Y3DHXQ1S5BOTPDC6/Joe+Megibow.jpg EY Landing Page https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826915310-9SBXJV1K378LKNM1G6OP/Jeff+Nemeth.jpg EY Landing Page https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631826989354-24N8GVQNB294144BXWKZ/Jose+Murillo.jpg EY Landing Page https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827140420-W28PRWPQP7IHZ4MNRPDS/Neil+Hoyne.jpg EY Landing Page https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631827306632-4MPU77CQJO5DAE0OV66W/Rich+Fox.jpg EY Landing Page https://www.ahartsoe.com/resume-corp daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/65b290fe-14d2-47e7-a3a8-73a2afa94d6e/Allison+Hartsoe+Resume+2024+p1 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/527ff5a3-75f2-441d-b763-3064cefb92c1/Allison+Hartsoe+Resume+p2 https://www.ahartsoe.com/privacy daily 0.75 2024-09-12 https://www.ahartsoe.com/thank-you daily 0.75 2024-09-18 https://www.ahartsoe.com/resume daily 0.75 2024-10-09 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/92a684c7-11e4-4b7d-84cd-f70eb5a4f047/Allison+Hartsoe+Resume+PE+page2.jpg https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1a81a93d-56fe-445e-bb56-01001b6e96c2/Allison+Hartsoe+Resume+PE+page1.jpg https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/9f6fad82-c85d-4395-ba38-afba0f32d249/CE+Across+Value+Chain.png https://www.ahartsoe.com/bio-1 daily 0.75 2025-02-14 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1632793207649-VEN8PDOKM0BQVTQN65BX/_MEL5908+cropped.jpg Bio (Copy) - Allison Hartsoe Bio Allison’s experience and passion for customer-centric business analysis allow her to measure future value and connect it to the tactical moves her clients need to make today. She has advised 33 of the Fortune 500 on analytics strategies including Nike, BlackRock, New England Biolabs, GlaxoSmithKline, HP, Intel, Microsoft, and Seagate as well as fast DTC companies including Dagne Dover, Paul Fredrick, and Xero Shoes. Allison was a Managing Director at Ernst & Young’s Private Equity team where she introduced the concept of customer equity for due diligence and value creation analysis. Previously, she was a VP Analytics at digital measurement powerhouse Semphonic where she led several of Semphonic’s largest engagements. Prior to that, Allison cofounded iSyndicate in San Francisco. iSyndicate was backed by Draper, Fisher, Jurvetson and sold digital content to Fortune 500 corporations from media publishers. Allison led the operations team and then the international team, where she opened iSyndicate's first European office in London and later struck a 50-50 joint venture with media powerhouse Bertelsmann. Allison is published in Forbes, MIT Technology Review, and Fast Company. She has hosted the Customer Centricity Conference at Wharton and was recently named one of the Top 100 Women in Technology by Analytics Insight Magazine. You can listen to her interviews with successful customer-centric executives on her podcast, the Customer Equity Accelerator, via Apple Podcast, Stitcher, Google Play, Alexa’s TuneIn, iHeartRadio or Spotify. Outside of work, Allison has climbed Mt. Kilimanjaro, bicycled across the US, and rocked a number of local trivia competitions. https://www.ahartsoe.com/home-1 daily 1.0 2025-04-21 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/9f991578-5385-4fb9-8c5f-9fc05a826db3/unsplash-image-xu2WYJek5AI.jpg https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1740682806514-FU34UZOYH2K7U5Q54CMA/unsplash-image-Be5aVKFv9ho.jpg https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1740681167150-9DSH9WM6Q57QQBS7W5TG/GettyImages-457983783.jpg https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/29d92778-5198-4082-891b-13478c94cf66/istockphoto-1979289147-612x612.jpg https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607007355264-EQINP2XUZQO9PPNNDRZD/Aro%2BHa_0010-larger.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511440608-5BVMHVN4WR2I9YQV1WWR/Aro+Ha_0010+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511467879-K5J9BYNACHJVDV3BNSFU/Aro+Ha_0387+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511743693-J3A8OYH6X8C7RXNU5K0J/20140301_Trade+151_0124+1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/fd1228bb-5607-4c43-ae5a-3a47e1633663/istockphoto-967255466-612x612.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/9d1b5bf7-af04-42b7-aee3-18fab9504b6d/istockphoto-929426148-612x612.jpg Home https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/6af2e007-1a37-4303-8cb9-ee2e265261ac/istockphoto-1984793713-612x612.jpg Home https://www.ahartsoe.com/faq daily 0.75 2025-02-27 https://www.ahartsoe.com/about daily 0.75 2025-02-22 https://www.ahartsoe.com/about-1 daily 0.75 2025-02-22 https://www.ahartsoe.com/about-2 daily 0.75 2025-02-22 https://www.ahartsoe.com/about-2 daily 0.75 2025-02-22 https://www.ahartsoe.com/about-3 daily 0.75 2025-02-27 https://www.ahartsoe.com/home-2 daily 0.75 2025-04-06 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1630958091447-4S9MC35CIL8RDTX0NVDU/_MEL5962+cropped.jpg Home - Old - Allison Hartsoe is a customer-centric transformation leader. Her new book The Age of Customer Equity is now available on all major outlets. https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743325369-PGOFASJUIQGCB1DDADYF/June+Dershewitz.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743558309-BCX9590NMN8N0MDQJ5A6/David+Mathison.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743733385-2BFKBNVI6KLD09KLH520/Zack+Anderson.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743907345-LHMZE161XC2ET3V0XJ7S/Gary+Angel.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744014966-EZ14C2RHI83FX551VXEO/Brooks+Bell.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744157260-TMTZ9G3GEYXU1F9ONDET/Denise+Brosseau.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744311240-WMDYDP9TT7H5QDPCH2QB/Anthony+Choe.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744408863-RW8UDJ6396Y043WQ3KXW/Jaime+Colmenares.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744535512-P1VDVUX1F66915NWU2N5/Bryan+Eisenberg.jpg Home - Old https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/fda9af4f-b94a-4ecb-85c4-b0fa9a75d716/Black-01+%281%29.png Home - Old Fueling Ambitions with Allison Hartsoe https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945176690-13TQN3ASJ7Q1E6EIJIHY/Corporate-Excellence-2021-Awards-Logo-3-300x281.jpg Home - Old Corporate Excellence Awards 2021 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629944287210-N0MWMJVNKPJIB12MMXWW/MarTech-CDP-Top-10-2021-awrd-logo-300x257.png Home - Old Top Customer Data Platform Solution Providers 2021 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629944709941-0ENEEDTHSRAHEEF7QS2M/ImpWom-Certificates-12-rounded-top-border-cropped.png Home - Old The 10 Most Impactful Women in Technology 2020 https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945012171-XJ5K84WF1HXGV7UUDX0L/mit-tech-review-comp.png Home - Old For data-savvy marketers, there’s a new keyword: Intent with Allison Hartsoe https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945217102-IJSPP5TA4KDA5TY39WXC/c-suite-logo-edit.png Home - Old C-Suite TV Insights with Allison Hartsoe https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629945080107-8YRD97GYMKB177IQK095/PBJ-340-300x291.jpg Home - Old MAKING DATA DELIVER Harnessing analytics makes the difference between sales lost and landed https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1629944741326-QNLQNDTQ540SL3RKFE85/forbes-logo-comp.png Home - Old An Executive Woman's Place Is In The Data https://www.ahartsoe.com/workshops daily 0.75 2025-04-23 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743325369-PGOFASJUIQGCB1DDADYF/June+Dershewitz.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743558309-BCX9590NMN8N0MDQJ5A6/David+Mathison.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743733385-2BFKBNVI6KLD09KLH520/Zack+Anderson.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631743907345-LHMZE161XC2ET3V0XJ7S/Gary+Angel.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744014966-EZ14C2RHI83FX551VXEO/Brooks+Bell.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744311240-WMDYDP9TT7H5QDPCH2QB/Anthony+Choe.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744408863-RW8UDJ6396Y043WQ3KXW/Jaime+Colmenares.jpg AI Business Leaders Workshops https://images.squarespace-cdn.com/content/v1/60f89df0d90f1a6bc0e65bf2/1631744535512-P1VDVUX1F66915NWU2N5/Bryan+Eisenberg.jpg AI Business Leaders Workshops https://www.ahartsoe.com/dealmax-leadgen daily 0.75 2025-04-06 https://www.ahartsoe.com/workshop-landing-page daily 0.75 2025-04-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618511387030-5LI1E5QMVTQ2RY9S00A4/20140228_Trade+151_0046+1.jpg AI Workshops https://www.ahartsoe.com/store daily 0.75 2023-05-08 https://www.ahartsoe.com/store/book monthly 0.5 2023-05-08 https://www.ahartsoe.com/store/ebook monthly 0.5 2023-05-08